Who got the Younger?

i_am_the_koi

i_am_the_koi

Be Here Now
Pliney the Younger released today online only.

6000 Cases sold out in less than a minute.

I was going to post about it sooner, but figured there'd only be that much more competition. :laughing :twofinger

So who got one? What you think the going rate will be on the.... market?
 

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GAJ

GAJ

Well-known member
The place is a mile away from my house in Santa Rosa and while I've gone to get the beer 4 times in the last few years it is always the company that is what I enjoy more than the over hyped brew.

But it is nice to see a local company do well even if I think the idea that it is one of the "best beers in the world" is just a freaking joke.
 
Kurosaki

Kurosaki

Akai Suisei - 赤い彗星
I don't understand the hysteria with this beer.

Especially pre-covid times when friends were telling me they were standing in line for hours for it.

There's no beer in this world worth my time to sit and wait for hours.

But I also understand a lot of people I know need to do it so they can make a yelp or instagram post about it.
 
Bay Arean

Bay Arean

Well-known member
Kurosaki said:
I don't understand the hysteria with this beer.

Especially pre-covid times when friends were telling me they were standing in line for hours for it.

There's no beer in this world worth my time to sit and wait for hours.

But I also understand a lot of people I know need to do it so they can make a yelp or instagram post about it.
Click to expand...

It's one of the most successful advertising gambits I've ever seen by a humble brewery. It's all the right things to do for the producer, creating so much sizzle for their steak and dovetailing with the yelp/Insta/FB thing. Artificial scarcity because they COULD brew it all the time, but when bother when you have so many suckers clamoring for it?

Getting people to stand in line for hours is just legend, advertising-wise. Reminds me of when I worked at Groovy Walnut Square and used to see people lined up everyday for Juice Bar Collective pizza. It was basically pizza toppings (with very good cheez) on a deep dish crust cut in squares. But people were nuts for that. Like the Younger, it was served for a limited time each day and that worked to collect your buying populace and deliver as much as was economically feasible.

Anyway, I did it once and it was unique ale, easier to drink than Elder. But their Blind Pig is my favorite that they brew and you don't have to stand in line for that. Getting people to love the Elder was original proof of their marketing savvy. It's like drinkin pinecone juice while you lick a grapefruit. And the thing is, it basically numbs your tastebuds for a while so the idea of "enjoying it" with your food is fanciful at best. After a while, you aren't even tasting it anyway. But it hit right when people were so eager to do something different. It caught fancy and it's success spawned the Younger.

Oh, and my understanding is that you have to buy a variety pack to get it, so you are trying more of their products. Talk about workin' the customer....
 
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Bubba_s

Bubba_s

Pissant Squid #186
My friend said that you get a case but it's not all Younger, but some random stuff thrown in. F that noise.

Can anyone confirm this?
 
dravnx

dravnx

Well-known member
It's like the hype for Voodoo donuts in Portland. We waited in line, bought a dozen and found out that they're donuts fer crying out loud.
 
westie

westie

Its Dethklok!
For the beer nerds that do SF Beer Week every year and look forward to the Younger leading it off it is tradition. I know most of you guys are like,"Laguna Seca, what's that?" It's tradition. And yes I got a case because I work a refresh button like Nicky Hayden on the clutch. And yes there are other beers that compare and I know you might not even like beer or understand that this beer has soo many ingredients that they make it at a loss, or have until now. So yeah, I'm a beer snob. I got some and I feel like I won the AFM Formula 50 race with one other person in my class. This year of all years it's especially special.
 
M

Matty D

Well-known member
I agree with those that say it's over-hyped and not worth standing in line for hours. But lots of people don't mind standing in line for a long time for friggin' eggs and pancakes or to buy a television or whatever either. Different strokes...

That said, I think Younger is delicious. I've had it at the brewpub - lucked out on a rainy day and only waited about 30 minutes. I've also had exhibitor passes at the Beer Week inaugural gala, which gets you inside an hour early or something and means pretty short lines for Younger.

Let's also not forget that RR was one of the first to make this style popular in NorCal. It's everywhere now, of course, but there was a time when it was a lot harder to find.
 
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scootergmc

scootergmc

old and slow
I like IPA. I love Elder, but I've never had the pleasure of trying the Younger.

I have had Voodoo donuts. Those things are terrible, like Pillsbury doughboy coffee grounds diarrhea.
 
T

TylerW

Agitator
Bay Arean said:
It's one of the most successful advertising gambits I've ever seen by a humble brewery. It's all the right things to do for the producer, creating so much sizzle for their steak and dovetailing with the yelp/Insta/FB thing. Artificial scarcity because they COULD brew it all the time, but when bother when you have so many suckers clamoring for it?

Getting people to stand in line for hours is just legend, advertising-wise. Reminds me of when I worked at Groovy Walnut Square and used to see people lined up everyday for Juice Bar Collective pizza. It was basically pizza toppings (with very good cheez) on a deep dish crust cut in squares. But people were nuts for that. Like the Younger, it was served for a limited time each day and that worked to collect your buying populace and deliver as much as was economically feasible.

Anyway, I did it once and it was unique ale, easier to drink than Elder. But their Blind Pig is my favorite that they brew and you don't have to stand in line for that. Getting people to love the Elder was original proof of their marketing savvy. It's like drinkin pinecone juice while you lick a grapefruit. And the thing is, it basically numbs your tastebuds for a while so the idea of "enjoying it" with your food is fanciful at best. After a while, you aren't even tasting it anyway. But it hit right when people were so eager to do something different. It caught fancy and it's success spawned the Younger.

Oh, and my understanding is that you have to buy a variety pack to get it, so you are trying more of their products. Talk about workin' the customer....
Click to expand...

I love beer and I love IPAs, but I cannot get behind the hype for this. I imagine there's a cool community that forms around camping out for Younger, but that's not for me. I'm glad its for someone.
 
justanotherg20

justanotherg20

Well-known member
Like Geoff said, not really worth waiting for on its own but spending time with friends makes it worthwhile. Shoot, even making new friends in line sometimes (which I've done).

It was probably something special back before everyone with a hipster beard started up their own craft brewery and it is still really good (someone recommended I try it side by side with a regular Pliny to really tell the difference) but yeah, probably not the best in the world. But you won't know that til you try it, and if you've got some friends you haven't seen in a while and a few hours to kill why not?.
 
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