The almonds don’t just get sold once. Processors and wholesalers buy them from the ranchers. Those are then bought by distributors and retailers. Then the consumer buys it. All along the way people are spending and making money from almonds. The don’t get shipped for free. They don’t get packaged for free. Everyone who makes or spends a buck gets factored in.
Think it through. If Almonds are selling for $7/lb (not sure, using for example), the farmer isn't going to sell it for anywhere near that much because several more places are going to touch it.
But, you don't get to double-dip on the amounts paid. Say the farmer gets paid $2/lb, then the distributer gets paid $4/lb. That doesn't mean $6, it means $4. If the processor also packages and sells it for $6/lb, that doesn't mean $12, it means $6, if the final seller charges $7/lb, that doesn't mean $19, it means $7 is put into the economy. The expenses along the way don't add to the total, they get deducted from the incremental total then added in their own place.
That's probably what the promotion paper was probably doing to inflate numbers, double, triple, quadruple dipping on the number to make Almonds seem more attractive to legislator's with a much higher (and false) number for adding to the economy.