Ads were, on the whole, interesting.
The visuals were very engaging, entertaining, nicely done. The voice overs sucked, especially with the bumper noise and enhancements. Somebody should shoot the audio engineer and copy writers but reward the video editors and camera operators.
Seems like they're targeting the hipster-leaning crowd, which is smart, but Harley never really sold motorcycles, they sold a persona.
Just saw the live wire in person over the weekend with a guy and girl riding two up. Not quite as ugly as I expected. The bike was ok looking too.