If it's a good idea the purists will hate it.
If it's a good idea it's doomed.
Harley has been a victim of it's own image and marketing for years. They have tried to break away from their legacy time and time again with solid platforms that end up getting stifled and smothered to death from within. Eric Buell is only one example. The V-Rod and the XR also come quickly to mind.
I'll believe they can change as soon as they can successfully sell something other than a fatboy-roadking-dynabob for any length of time. Loud pipes don't save lives but they do sell a one dimentional cookie cutter motorcycle.
My local BMW dealer has opened up a new showroom across the street.
I have not been there, but in it he's specializing in "vintage style" bikes, notably things like the R18 and the R9T. I don't know if they're promoting a customs shop, or what.
But, ostensibly, it's a bit of a different shopping experience for related styles of motorcycles.
I don't know how well R18's sell when parked next to a full boat GS or a K1600.
I also don't know if this is his own initiative, or one coming from BMW.
Nevertheless, the point being that if you walk in to a Harley store, it's a Harley store. Festooned with leather and logos and clothing and, oh, yea, there's some motorcycles over there.
For many, that can be off putting when you're looking for a bike and not a lifestyle. Buells looked out of place, and the gear Buell riders would probably want, there's not much room for. Similarly with this ADV bike. Not sure if I can visualize a rack of Klim gear next to the leather jackets.
Yamaha came out with the V-Star. Even to the point that at the annual motorcycle show, they had a V-Star booth as well as a Yamaha booth. They were trying to address the dichotomy of the market, and segregate the brand and, perhaps, the experience with the brand.
I don't know how this manifest out in the real world. I don't know if Yamaha dealers put up dedicated V-Star displays with racks of clothing and gear, or what. But it's an interesting idea.
Curious if Harley needs to do the same. Rebrand, and put some more distinct focus on the brand in order to better diversify.
The discussion about Tiger Woods and the Genesis, Hyundai has not, yet, created dedicated Genesis dealers like Lexus and Acura (I don't think). You have to go to Hyundai. Similar, Chrysler-Jeep-Dodge dealers, you have folks bringing in $80-100K vehicles (with ostensibly high margins) at a place that also must cater to folks buying Dodge Darts.
Folks looking for an ADV bike may not be looking for quite the full boat Harley experience current dealerships offer.