Is Interest in Motorcycles Waning?

DataDan

Mama says he's bona fide
This is becoming an older man's hobby..

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Loss of interest in motorcycling among the young was a phenomenon of the 1980s and 1990s. Ownership in the group dropped during the motorcycle depression of the early 1990s, then rebounded from the late 1990s until the 2008 recession (when they lost access to credit), and has been flat since.

The growing popularity among old folks has been a 21st century deal. Rather than 50-year-olds discovering bikes, I think it is the formerly young riders who left at age 30 but came back 20 years later at 50, along with many who have been riding continuously for the past 30 or 40 years.
 

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Interesting data.

Looks like approx 50% of motorcycles are owned by people below 40 years old and 50% above. That's not nearly as bad as I thought it would be.

However, 50% of US population is less than 30 years old. If you consider that, motorcycle ownership by younger people is strikingly low.
 
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BIG186

Well-known member
Inflation I would think has a great deal to do with it. Have you seen what it costs to buy a Vespa? LOL

Maintenance costs
Registration
Gas -- I remember when I started to ride I could fill the tank for around 5 bucks

I like what Manufacturers are doing with lower CC bikes (KTM 390, Ninja 300/400, 250, etc.) to attract newer riders but 5 grand out the door for a Grom is laughable, but they seem to be really popular.

I also don't think its as "Cool" to ride a motorcycle like it was 20/30 years ago.
 

Lowerside

Well-known member
I wonder if the lack of a garage for a lot of folks is a factor. Bikes are much easier to steal or to fuck around with and having to park on the street makes your bike a target. In addition, they just require more maintenance than a car, and not having a garage to wrench in or to store all your wrenches can make ownership a pain.
 

Pushrod

Well-known member
My 24 y/o grand son (dayum, I'm not old enough to have one of those!) looked at getting into motorcycling. Then he added the numbers up.

Student debt.
Girl friend.
Accoutrements. (cell phone, 'puter stuff, entertainment expenses)
Four wheeler costs.

Then he looked at the added expense of a motorcycle. After he talked to his insurance issuer (under 25, two speeding tickets in the last five years) he just lost interest. Even a 'free' hand-me-down from gramps was too dear to insure and maintain.

If momma didn't continue to feed and shelter him, he'd be living with six of his buds in a two bedroom home and still going hungry the day prior to pay check disbursement.

Monetary responsibility kills, absolutely slays, two wheeled lust for many of today's young potential riders.
 

twinturba

Preservationist
DataDan has posted some factual charts showing that interest is not waining, yet lots are posting reasons why its waining.

Motorcycles are no more expensive than they were when I started back in 1995. In 1995 I bought a couple year old fully modded YSR50 for $1500 while I was making $5/hour. In 2020 I just bought a couple years old modded Grom for $1500 and I'm sure minimum wage is significantly higher than $5/hour. In 1995 I also bought a barely used FZ600 for $3000, in 2020 I bought a barely used CBR600RR for $3000. Cost is not an issue, knowledge is so help new riders make good choices buying a first bike.

Cool factor has not been lost in motorcycling. All you have to do is check out videos of the latest motorcycle shows to see that there is heavy emphasis on the lifestyle and apparel. I attended the 1 Moto show earlier this year and saw a sold out arena every day full of hipsters and young adults embracing the motorcycle lifestyle.

Amount of Dealerships in the Bay Area decreasing are not a good indicator as the poorly run have gone by the wayside like so many other businesses. The best run dealerships have flourished in the evolving motorcycle environment. SFMoto has grown from a small scooter shop to a major Bay Area dealership. Numerous small non-franchise dealers have popped up all over the Bay Area to take up the slack left from poor customer experience franchise dealers.

Living in the City I see hundreds for scooters and motorcycles daily zipping around even during the SIP so I may be a bit biased. There are tens of thousands of non-registered dirt bikes wheeling around the country that aren't counted in the data that is primarily young ambitious motorcyclists with little aversion to risk.
 

Bumpits

Well-known member
I was just speaking to the people I know and why they want to ride motorcycles but don’t. Stats are interesting but I have many questions. Just like you I wonder how many unregistered dirtbikes there are. I also wonder how well motorcycing is keeping up with population growth, or how its doing compared to car registrations, or how well MotoAmerica is doing, or AFM, or SupermotoUSA, etc.
 

chickenfried

Super Noob
That was how I found motos. Once I hit middle age started hated driving, I've always liked biking. Flirted with the idea of a moto early 20's but el nino storms = me getting a camaro. fast forward 20 years. Bike to see a friend because I hate bay bridge/caldecott tunnel traffic ended up at her house instead of her studio. Arrived to the correct spot tired, sweaty, and late. Boom idea, couple of months later riding a moto.

If you don't already have a connection to the motorcycle world through friends and/or family. What are the odds you pick it up on your own? Slim I would think. Looking back I think it was more likely I never get a motorcycle than end up on one.

Confusingly cyclists seem to get a lot of hate on here...

I feel avid bicycle riders who love to be on two-wheels are natural candidates for motos as they get older, but somehow the moto industry fails to take advantage of the opportunity to convert them.


Yeah the old people trying to prop themselves up by subtly calling out today's generation as pussies :afm199 :laughing

I think this is a big part, just so much awesome stuff to do these days. A lot of my climber/paraglider/surfer/mountain bike friends don't ride motorcycles because they think its boring, not because they are scared....
 

justanotherg20

Well-known member
Most Millennials I know don't even want to drive a car much less ride a motorcycle. Don't know if it's risk aversion, lack of disposable income, changing technology, maybe all 3. Zipcar and Uber no doubt have an effect on the younger urban generation and their views on personal transportation. As MC are viewed by most as toys instead of the commute-enhancing time machines they are, I don't expect Millennial ridership to pick up much. Motorcycling in the US has a huge image problem - if motorcycles could be marketed as efficient transportation instead of chrome-plated toys I think change could be possible.

Older millenial checking in, the general line of thinking is "experiences over things." Would you rather have a BMW or a vacation hiking Machu Picchu?

Add in, at least in San Francisco, even for a cheap beater car the amount of parking tickets you're likely to rack up, waking up at 5 in the morning to move your car before street cleaning comes by and the occasional window smash & grab and a car is looking less and less appealing.

Positioning motos as inexpensive affordable transportation worked on me.
 

ejv

Untitled work in progress
Older millenial checking in, the general line of thinking is "experiences over things." Would you rather have a BMW or a vacation hiking Machu Picchu?

Add in, at least in San Francisco, even for a cheap beater car the amount of parking tickets you're likely to rack up, waking up at 5 in the morning to move your car before street cleaning comes by and the occasional window smash & grab and a car is looking less and less appealing.

Positioning motos as inexpensive affordable transportation worked on me.


All this time I thought owning and riding a motorcycle was an experience.
 

twinturba

Preservationist
All this time I thought owning and riding a motorcycle was an experience.

This! So many Americans forget that this great country has so much to explore and the experience is enhanced exponentially on a motorcycle! :afm199
 

budman

General Menace
Staff member
Totally agree that travel by Motorcycle is so much more “in it” than any other motorized vehicle.

I love it.

:ride
 

Lowerside

Well-known member
DataDan has posted some factual charts showing that interest is not waining, yet lots are posting reasons why its waining.

It's not outright stated in the title, but the OP + many of the posters in this thread are specifically referring to waning in motorcycles for "young" people.

DataDan's post on motorcycle owners by age does show that the number of motorcycles owned by <30 folks have gone down since 1985. Even if the graph stayed flat, that would be a bad sign because the population numbers for the US has definitely gone up.

There are 322.94 million people in the US as of July 2016 and there were 237.92 million people on July 1958 according to my first link and the Census seems to line up with that. DataDan's graph shows about 5.7 million motorcycle owners in 1985 vs 8.4 million in 2016. That means that the population grew by ~36% while motorcycle ownership grew by ~47%. That should be good right? Except as DataDan pointed out:

The growing popularity among old folks has been a 21st century deal. Rather than 50-year-olds discovering bikes, I think it is the formerly young riders who left at age 30 but came back 20 years later at 50, along with many who have been riding continuously for the past 30 or 40 years.

So in terms of 'growing interest' in motorcycles, the folks that we care about are generally new riders. Since we don't have that data AFAIK, the closest thing we have is to assume that the <30 population are basically "new" for our purposes of predicting interest over time; after all, they will be the peak of this graph in 20 years. Even if we counted everyone <50 as 'new' by generously saying that a lot more people are entering riding later in life due to finances, etc, then the numbers basically stay stagnant since 1985, which means that interest has been waning since the overall population has grown and conversion rates has thus gone down.

:afm199

https://www.multpl.com/united-states-population/table/by-year
https://www.census.gov/newsroom/cspan/1940census/CSPAN_1940slides.pdf
 

BIG186

Well-known member
Agree, however you got to buy new bikes in order to sell used bikes.

DataDan has posted some factual charts showing that interest is not waining, yet lots are posting reasons why its waining.

Motorcycles are no more expensive than they were when I started back in 1995. In 1995 I bought a couple year old fully modded YSR50 for $1500 while I was making $5/hour. In 2020 I just bought a couple years old modded Grom for $1500 and I'm sure minimum wage is significantly higher than $5/hour. In 1995 I also bought a barely used FZ600 for $3000, in 2020 I bought a barely used CBR600RR for $3000. Cost is not an issue, knowledge is so help new riders make good choices buying a first bike.

Cool factor has not been lost in motorcycling. All you have to do is check out videos of the latest motorcycle shows to see that there is heavy emphasis on the lifestyle and apparel. I attended the 1 Moto show earlier this year and saw a sold out arena every day full of hipsters and young adults embracing the motorcycle lifestyle.

Amount of Dealerships in the Bay Area decreasing are not a good indicator as the poorly run have gone by the wayside like so many other businesses. The best run dealerships have flourished in the evolving motorcycle environment. SFMoto has grown from a small scooter shop to a major Bay Area dealership. Numerous small non-franchise dealers have popped up all over the Bay Area to take up the slack left from poor customer experience franchise dealers.

Living in the City I see hundreds for scooters and motorcycles daily zipping around even during the SIP so I may be a bit biased. There are tens of thousands of non-registered dirt bikes wheeling around the country that aren't counted in the data that is primarily young ambitious motorcyclists with little aversion to risk.
 

twinturba

Preservationist
It has been my experience that new riders are not all <30 and many of the <30 new riders are starting out on dirt bikes, scooters, and some of these great little bikes being produced today. I have bought and sold over 40 bikes the last 5 years and have seen the full spectrum of riders. I often dissuade new riders from buying some of my bikes because I don't want them to have a bad first experience and advise them on a good first bike for them individually. In the last year I have sold bikes to numerous new riders and nearly all have been older than me, I am not under 30. Just last week I advised a friend, who is about my same age, on which new bike he should buy as his first.

As far as new bikes needing to be bought for used bikes to be sold, the older, more financially mature enthusiasts noted by Data Dan graphs are still buying new bikes. I just bought a nearly new, less than 300 miles bike, from an owner at least 20 years my senior, who had bought it brand new.

Point being I still don't see what's being expressed in this thread, for the most part, and I am on the "front lines" so to speak. Now that being said we are experiencing a unique event negatively affecting the entire world so we will probably see interest in lot's of things decline overall this year :thumbdown so you may be right, technically, once the 2020 sales and ownership numbers are published.
 

twinturba

Preservationist
Just posted by FortNine, solid analysis and related to this discussion.

Thats an awesome video, FortNine makes the best motorcycle content on Youtube.

There is no doubt that interest in Harley’s has wained. I’ve owned over 60 motorcycles and never owned a Harley. I’ve come close, and have rented, but never pulled the trigger. When I visited the Harley Museum in Milwaukee the heritage of the American brand really hit home for me. I bought the Indian FTR last year after looking at a couple 883R’s and the xr1200’s they featured in the FortNine video. It’s a shame because with Buell they had a chance to build a motorcycle line for younger customers.
 

bobl

Well-known member
Looking forward on a long ride on my '86 Yamaha 700. Hey where's my other 50cc? Ironically, even a 34 year old Yammie will still blow the doors of most stock Harleys.
 

TheRobSJ

Großer Mechaniker
Just posted by FortNine, solid analysis and related to this discussion.


youtu.be/EOwxxsPaogY

Just watched that and was wondering if someone is gonna put that up on BARF. Can’t say I disagree with any of it. Very well done video.

It really is a shame the XR1200 didn’t sell. I remember everyone was screaming “take my money” when Harley was teasing it. Then when it released...meh. Was it not powerful enough? Too expensive? I have a feeling the upcoming Streetfighter (now named Bronx) is gonna go down that same road.
 
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