Mission Motorcycles...those guys are true blues. Old time, long-time enthusiasts, some of the best employees from the best shops in the past. They know their stuff and I would characterize them as keepin' it real in the true BARF tradition, such as there is in this diverse community.
I've bought two bikes from them, and their OTD price was the best I could find after shopping around, actually, for the two models I purchased. You can catch promotional cash-back from the manufacturers, or clearance items, and really save. It all depends on the bike.
Everyone is cool, in the know, low pressure, etc. As their sales manager once put it to me: "If I sell a newb the right bike, that rider will be back to buy many more bikes from me in the future. Maybe even for their kids. If I sell them a literbike, well...."
Props to Mission Motorcycles. Their service department is competent, but overwhelmed, like many dealerships. You might want to go elsewhere for service, but that's not knocking them.
Parts...no worries either. I've even had them send out for bore jobs and what-not, and the pricing and turnaround were good. Some shops can really ream you with surcharges for that stuff.
Edit: in sum, this is for real. Call for the OTD price though. No harm in negotiating either!