That's my point precisely.
How would one know, if not told? How can the 'community' help to become better, if we as a community don't know how, or why to help BARF? More importantly, why would we help BARF, with donations to sell things when we can get it for free on CL?
That's it in a nutshell. If barf gave everyone a consise understanding of what Barf does for the community, and how we all can help with the importance on why we should, it will change the structure of the community.
I'm happy to help because I have watched BARF in action for years (from afar). But if you want all these kids to help, or help more, you have to tell them flat out why.