Drive over them at or slightly above speed limit.
The data collected helps on whether they need to or can modify the speed limit on that road (if it says speed limit is 45, and everyone drives and average of 35----boom! 35 it is.) If it's labeled 15, and everyone drives 30, it'll probably go to 25. It also helps with measurement of amount of traffic.
Depending on location and sophistication, it can tell if traffic is headed one way or the other (whether A is tripped first or B is). But they're pneumatically operated much like those found in older oil-change or service stations.
Think of them as data collectors. Speed across them if you think speed is artificially low there, slow down if it's your neighborhood, do either of those at your own legal risk.