My simplistic understanding of setting the sag on your bike is two fold:
(1) keeping the tires on the road
(2) working the suspension in the best part of the damping stroke.
Ideally you want the suspension to be working some where in the mid stroke of it's travel, neither bottoming or topping out.
Without getting into "are the springs on your bike correct for your weight?":
No sag or too little sag and your wheels are less likely to remain on the road surface as you go over undulations. Too much sag and and you may bottom out also causing lose of grip (and maybe a bent rim
) as that energy is now sent into the wheels and frame.
Too much sag can also result in pitching of the bike as you brake or accelerate.
Then there is damping, if your suspension is either topped or near bottomed out you will have only a small amount of oil to force through the damping circuit in one direction or the other.
The damping circuit absorbs the energy of the spring as it compresses or as it decompresses (rebound).
In a ideal world , a properly adjusted suspension keeps the bike stable and tires loaded and in contact with the road.
Also, I have had some great suspension tuners get it completly wrong for my needs. It is best to learn the basics of how things work before you work with a suspension shop, that way you understand what they are doing and can give proper feedback for your unique situation. By properly informing your suspension shop on the changes they make you they will be able to move you into a good compromise for your desired riding.
That said, basic sag setting is pretty easy and could/should be done before a new bike rolls out of the shop IMHO.
Because I like to ride my bikes back home (quite often 4-6 hrs from dealer) , I have brought my own tools and done a baseline right on the sales floor if everything is accesable (at near 200 lbs, I am heavier than most normal factory set-ups manufacturers use ).
Just my 2 cents
DT