I find myself part of the problem, unfortunately.....and it's my demographic they depend on as they cling to life on an ever shrinking vine.
I used to have subscriptions to Sport Rider, Motorcyclist, Cycle World and Dirt Rider....ongoing in some cases for actual decades yet one by one they seemed to evaporate over an unspecified but recent period of time. Some of it was on me as I allowed other forms of media to creep in to my reading time budget but some of it was on them as well. I will always read anything written by Peter Egan (for example) but as his presence in the magazine dwindled so with it went some of my interest.
All of this can be chalked up to self fulfilling prophecy stuff or even 'progress' itself but it really doesn't matter what you call it or chose to blame it on, it's happening. The print media is going the way of the dodo bird right before our very eyes. Personally I think it's a shame but I'll admit to some bias as I too seem to have more in common with that aforementioned extinct bird than I care to admit.
Perhaps all of this is a long winded way of reminding everyone how lucky we are to have City Bike in our very own back yard....and somehow it's free.
Support the sponsors and subscribe if you can but above all read it.
"You never miss something until it's gone."