20+ years in dealerships, 15 in BMW, The rest in Japanese big 4 multi line brands.
Central Cali, not Bay Area.
All motorcycle shops tend to have high turnover . It's the nature of the business. It's seasonal, normally the employees are younger, so emotions make decisions rather than common sense, many are family owned so one has to deal with the family owned business crap, then younger employees get older and interests change, they mature and seek "real jobs".
I interviewed at one of the local HD dealerships here for a parts job and it was very different. They asked questions about how much I knew about the history of HD, the Parts Manager was 25 years younger than i was with many years less experience so I knew I was out of the running.
After we all relaxed, the owner of the dealership was asking me questions on how to improve profitability and was taking notes. It was pleasant and eye opening at the same time.
With the decline in HD market share, they are having to change their game quickly. They actually allow test rides now and the intro of the small bikes, the 500 and 750 are actually helping to do what was hoped. Getting younger people in the door. Oh, and the attitudes are better when the young people and solo women shoppers do come in. Much less sneerage.
One should learn about the HD story and about the motorcycle market in general.
Even if it's store policy, don't bash other brands.
If a sales scum, read every magazine you can to learn the competition and what new models your company has in the works as the mothership makes you the last to know.
If parts, beg your way, steal a ticket or lie to get to any of your competing supplier showcases, seminars, online training courses, etc. Yes, HD dealers are limited to what they can display in the shop, but NOT to what they can order if a customer comes in waving money.
Also, go to the IMS, bike meets ,rally's, swap meets, charity runs, club meetings, to get your face out there as "the guy from xyz motors" uh, the good guy from xyz motors. Not the guy who is always drunk or rides too fast.
If someone breaks down, or has a tip over, be the guy to stop and render aid.
It's a lot of work, but your commission check will be worth it and you will be remembered.