Suzuki's future in doubt?

moto-rama

moto-rama

Well-known member
I don't think US Sales of any brand are increasing, and as for Suzuki, they pulled their entire car line out of the US Market a few years ago. So now, as far as the USA is concerned, they are only selling the US Motorcycle line, and ATV, Watercraft, Outboard motors.
Like most multinational corporations, they have more than one product line or service.

If you like to crunch data, then I recommend this place
https://www.motorcyclesdata.com/category/motorcycles-brands-performance/
or even Automotive News (requires subscription)

Suzuki of America publishes an annual P&L statement online here at https://www.globalsuzuki.com/ir/library/annualreport/
But it could be somewhat "optimistic".
 
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KTMKen

KTMKen

Oldest hooligan you know
budman said:
I am not worried. Solid products and a passion will carry them forward. MotoGP champs after all.

Daduki remains close to my heart. I have owned many and have faith.
Click to expand...

I wonder if anyone else got the reference to Robbie Goldfarb.
 
SVsick50

SVsick50

Well-known member
I’ve owned and ridden many Suzuki’s and it’s too bad they are facing hard times. Just a thought, but the one motorcycle that I could just not understand how and why was the Boulevard/Savage. My wife and I did the Road to Hana in Maui on that bike and man, it was excruciating. The motor, ergos... everything about that bike made me like WTF is this thing.
 
yodaisgod

yodaisgod

KHAAAAAN!
Older S40/Savage + Ryca kit = rebirth

two-ryca-motorcycles.jpg
 
moto-rama

moto-rama

Well-known member
I've been investing a little time on this subject.

It looks like Suzuki's exit from the USA Automotive market in 2012 was a necessary tactic. They may never really grow beyond what they are now, but their stock values are holding their own.
https://tinyurl.com/yb2h9w85

I'd like to see them pursue building compact Jeep type 4x4s, hybrid/electric. Id be a player for one!
 
SVsick50

SVsick50

Well-known member
moto-rama said:
I've been investing a little time on this subject.

It looks like Suzuki's exit from the USA Automotive market in 2012 was a necessary tactic. They may never really grow beyond what they are now, but their stock values are holding their own.
https://tinyurl.com/yb2h9w85

I'd like to see them pursue building compact Jeep type 4x4s, hybrid/electric. Id be a player for one!
Click to expand...

Dude! A modern Suzuki Samurai???!!!! So down.

I’ve been down the rabbit hole by googling “Suzuki Samurai rock crawlers”.
 
moto-rama

moto-rama

Well-known member
The Safety and Emissions standards shouldn't be a deal breaker, California is the biggest individual market on the planet.
If they can sell it here, they can sell it anywhere.
And, considering the number of Samurais we put on the road in the late 80s, there's almost always a buyer for a niche vehicle ��.
 
CDONA

CDONA

Home of Vortex tuning
Small 4X4s that tow 4 down (4 wheels on ground) are very popular with motorhome RVers
Suzuki is still a player in this market,
 
moto-rama

moto-rama

Well-known member
"Premise". Can be a noun or a verb.

The point was that there has been some speculation on Suzuki's direction in the motorcycle business. I wouldn't expect to see anything from Suzuki, though, that addresses their immediate plans for the US market.

In the early 90s I was working at a Porsche dealership when Porsche announced that they were shrinking their US dealership network by 65%. They had given franchise owners no prior hints at their annual Sales Meeting the month before. It was pretty much a total surprise.
There had been unsubstantiated rumors, but nothing from Porsche AG. Not a peep.

This is happening, though. So it's encouraging that they are doing public information on it's reorganizing.
https://powersportsbusiness.com/top...e-companies-for-motorcycle-atv-marine-in-u-s/
 
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berth

berth

Well-known member
Can still make a small 4x4 and meet the modern safety ratings, that's the trick.

There are a bunch of mini-ute 4x4s, but nothing as spartan as the Samurai. I don't even know if a vehicle like the Samurai could be sold today just due to rollover restrictions, not to mention the rest of it. Just the size and scale of it.
 
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